Blogpost Video

published 18-04-2023

Five reasons why creating a company video is a smart move

Did you know that a company video is the best way to get noticed by (new) customers? Our brains are naturally drawn to visual stimuli. Through video, we process information 60,000 times faster than through text. Here’s another interesting fact: companies that use videos grow 49% faster on average than those that don’t. So, video and growth go hand in hand!

Still not convinced? Here are five more reasons why investing in a company video is a wise decision.

1. Video is the future

Having a company video greatly increases your chances of being discovered compared to a website with only text. How does that work? Google ranks search results based on a good mix of text, images, and video. Video gets extra points! This is because videos are highly measurable. You can easily see how many people have watched the video. Additionally, videos improve clicks and conversions. While this isn’t a direct ranking factor, it does enhance user engagement, which is also valued by Google.

2. Video tells a story

In a world overloaded with information, stories capture our attention. They are fundamental elements of human communication. Video is perfect for storytelling because you have valuable tools at your disposal: moving images, sound, and music. With the right editing, you can evoke feelings such as excitement, tenderness, relief, or pride in the viewer. And the best part? The viewer doesn’t need to make an effort to feel these emotions—it happens simply by watching. This makes video naturally engaging!

3. A company video is versatile

One of the great things about a video is its adaptability across different devices and locations, allowing you to reach a broader audience. When considering investing in a company video, remember that it can be used in various ways. You can place it on your website, serving as a valuable introduction for visitors. Consider video marketing as well—think social media, newsletters, press releases, billboards, or visibility at events like trade shows. This way, you attract new customers through multiple channels.

4. A company video enhances brand value

A company video allows you to communicate strongly: convey information, share a message, or evoke a particular feeling. Ideally, you do all these things simultaneously. If you also communicate the company’s core values and mission with the right tone, style, and visual elements, you’re on the right track! This creates greater brand awareness, which ultimately enhances your brand value and drives more traffic to your website.

However, make sure to execute it well. If you already have a professional website with great photos, a good logo, and a well-thought-out corporate style, ensure that these elements are reflected in your video. Avoid filming with a phone yourself and opt for a professional video production company. They have extensive experience and can maintain a consistent image of how your company is presented to the world.

5. A company video gives your company a face

The more personal your communication, the greater the chance that your brand or company will resonate with people. People prefer to buy products or services from a person they can relate to rather than a faceless company. Make sure your video features the faces behind the company. When viewers see passionate people and learn about your values, they feel a closer connection. This leads to increased empathy, trust, and better customer relationships—which is exactly what you want.

Want to create a corporate video but don’t know where to start?

Leave it to a professional video production company like SoMMedia. This way, you can ensure that your video aligns perfectly with your company’s image and fully capitalizes on the benefits of a company video. Whatever your goal, we are here to help.

Feel free to contact us at +31 (0) 40 291 3111. We look forward to hearing from you soon!