Blogpost Video

published 22-05-2024

Promo video: where you should use them in the customer journey

Promotional videos are a powerful tool for attracting potential customers and increasing their engagement with your brand. But where exactly should you place these videos in the customer journey? Let’s explore the different stages of the customer journey and how promotional videos can play a role in each.

Awareness

In the initial stage of the customer journey, the focus is on awareness. Potential customers are discovering your brand, products, or services for the first time. Promotional videos can play a crucial role here by grabbing attention and sparking interest. Short, engaging videos on social media, YouTube ads, or even videos shared on partner sites can help people get acquainted with what you have to offer.

Consideration

Once potential customers are aware of your brand, they enter the consideration phase. They seek more information and compare various options. During this stage, educational promotional videos can be invaluable. Think of product demonstrations, tutorials, or comparison videos that highlight why your product or service is the best choice. Providing relevant information in an engaging way can persuade potential customers to choose you.

Purchase

When potential customers are ready to make a purchase, promotional videos can still play a role. These videos can address any last-minute questions or concerns the customer may have, offer additional incentives such as discounts or promotions, or showcase testimonials from satisfied customers to build trust. The goal is to help the customer make the final step towards purchasing.

Customer retention

But the customer journey doesn’t end after the purchase; it continues into the customer retention phase. Promotional videos can be incredibly valuable here by providing customers with helpful tips, product updates, or exclusive offers. Regularly communicating through video helps build a strong relationship with your customers and encourages them to return.

Advocacy

Finally, in the advocacy phase, promotional videos can be used to leverage the satisfaction of your existing customers. Testimonials, case studies, or user stories can demonstrate to potential customers how your product or service has improved others’ lives. This can be a powerful way to generate new leads and strengthen your brand’s position.

In summary, promotional videos can be utilized at various stages of the customer journey to reach, persuade, and retain potential customers. By using them strategically, you can increase engagement, drive conversions, and create a positive brand experience that fosters long-term relationships with your customers. Looking to create a promotional video? Contact our experts today!