Blogpost Animation

published 11-07-2023

Bring your message to life with custom animation

With a video, you want to represent and differentiate your company or organization. We at SoMMedia understand this perfectly. We don’t settle for anything ordinary. We can tailor an animation to your specific needs and brand identity. This way, your brand colors create recognition, and it’s even possible to have the characters in the video wear your organization’s work attire.

With custom animation, you can communicate effectively and engage your viewers. This works best when the video aligns with your company’s style and your message. We’re happy to collaborate with you to create a unique, tailor-made video!

Different styles

Animation is an excellent tool for explaining products or services simply. There are various ways to achieve this. Here are the most commonly used styles:

2D animation

Want to convey a complex message simply? Opt for a 2D animation. It allows you to present your message clearly and powerfully. With 2D animation, you can create recognizable characters. Adding voice and sound gives you the tools to connect with your target audience.

Character animation

You might think that emotions are less effectively conveyed in an animation video compared to a video with ‘real’ people. However, you can still make viewers feel connected. In character animation, an animated character plays the main role. This character can explain something or tell a story, helping viewers relate to the character.

Motion Graphics

Motion graphics can be added to a live-action video (a video with ‘real’ people). These are moving graphic elements that enhance the impact of a video. Think of moving logos, icons, or title bars. You can also use graphic overlays, which add a layer to your video, making it more attractive or easier to understand.

Want to know more about custom animation?

In addition to these styles, there are many more animation styles to choose from. No matter which one you select, creating an animation video offers many benefits. You control how your (complex) message is delivered and are not dependent on external factors like filming locations or actors. Curious about more advantages? Read this blog.

Need help creating an animation? We’d be happy to assist you in crafting a custom animation! Contact our animation studio to get started.