Informative animation for Muncipality Eindhoven
Gemeente Eindhoven wanted to highlight the issue of undermining. Undermining refers to criminal activities that exploit legal businesses and services for illegal purposes. This is a sensitive topic that needed to be presented to residents in a clear and accessible manner.
Our approach
We chose to create an animation. This medium is ideal for explaining complex topics without the sensitivity associated with live-action footage. We designed a clear and informative animation that explains what undermining is, how the municipality is addressing it, and how citizens can contribute to combating it. By using clear visuals and straightforward language, we made a potentially complicated subject accessible to everyone.
Behind the scenes
The result
The result is an informative animation that is easily understandable by everyone. The animation explains what undermining is and why it’s important to address it in a simple and visually appealing way. Thanks to the animation, residents of Eindhoven can become more aware of this issue and learn how they can help.
At SoMMedia, we’re proud of our collaboration with Gemeente Eindhoven and the production of this valuable animation.
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