the perfect coffee by Brita
At SoMMedia, we love stories that make an impact, and our collaboration with Brita, experts in water optimization, is no exception. How do you convey that the best coffee is made with water filtered through a Brita filter? You tell it with a compelling narrative!
Our approach
We consulted with those who know coffee quality best: barista champions. In a six-part interview series, we featured various coffee experts who discussed the flavors and aromas of coffee and how Brita plays a crucial role in optimizing that taste.
Behind the scenes
The result
The experts’ insights spoke volumes. By having baristas themselves explain the importance of filtered water for the perfect cup of coffee, Brita’s message was conveyed authentically and convincingly. No one can better illustrate how essential good water is for coffee than the baristas who work with it daily.
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