Working at the municipality
At SoMMedia, we love telling stories, especially those that can make a positive impact. When the Municipality of Geldrop-Mierlo asked us to create a recruitment video, we knew we had to craft something dynamic and inspiring. The video needed to highlight the benefits of working at the municipality and attract potential new employees by showcasing the work environment and atmosphere.
Our approach
We decided to leverage the power of employee branding, a current trend in recruitment campaigns. We had a colleague from the municipality share their experiences and show why working there is so enjoyable. By featuring an employee, we provided an authentic and personal glimpse into the organization. This gave potential new hires a direct sense of who their future colleagues might be and the type of work environment they can expect.
Behind the scenes
The result
The result is a compelling and informative video that offers a great impression of the future work environment and atmosphere at the Municipality of Geldrop-Mierlo. The video highlights the benefits of working for the municipality and illustrates what it’s like to be part of the team. The employee’s authentic story makes the video not only informative but also personal and inspiring.
At SoMMedia, we are proud to have helped the Municipality of Geldrop-Mierlo attract new talent. The video has proven to be a valuable tool in their recruitment campaign and has contributed to strengthening their employer brand.
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