Blogpost Animation

published 14-06-2023

Explainer animation: Simplify your complex message

An explainer video (or explanimation) provides a clear explanation of a process, service, or product in just up to two minutes. It’s perfect for showcasing how your new product works or translating a complex instruction into a straightforward step-by-step guide. Through animations, sound, and a voice-over, you can convey your message clearly so that everyone understands.

Why choose an explainer animation video?

Every business has a great story to tell, whether it’s a brand story or the promotion of a product or service. A video can beautifully illustrate this.

Company videos are commonly seen, and that’s great. However, there are times when reality cannot be captured. For instance, if it’s about a future product or a process that cannot be literally portrayed. In such cases, animation comes into play. It allows you to create an entirely new world. Plus, you’ll stand out amid the flood of information released daily on the web.

While people usually communicate through text, images naturally resonate more with us. Our brains process stories more efficiently when they are visual. This means that we retain visual messages better. The combination of animation and storytelling is thus the ultimate way to convey and reinforce your message.

What is an explainer video?

Among animation videos, explainer videos or explanimations are the most popular. They explain a process, service, or product through animated visuals and a voice-over. Each step is visualized one by one, resulting in a clear explanation that everyone can understand.

An explainer video is one of the most effective marketing tools to inform your customers or employees.

Examples of an (explainer) animation video

Curious about what such a video looks like? Check out our animations, including an explainer video about ‘the underworld’: a scenario difficult to visualize and for which animation is ideal. Want to see how we at SoMMedia manage to keep this heavy topic engaging?

Ready to tell your story?

Think an explainer animation might be perfect for your complex process, instruction, manual, or announcement? At SoMMedia, we’re here to help! We’ll work with you to craft your story and translate it into an explainer animation, ensuring everyone understands your message. Contact us to schedule an appointment directly.