Blogpost Video

published 09-05-2023

Showcase your business powerfully: Get a professional video production

Video is one of the most versatile and impactful marketing tools available. In just a few seconds, you can convey a wealth of information and atmosphere. This helps your customers get a clear picture of your company or organization. Whether you’re looking to boost brand awareness, attract customers, or inform your audience, a professional video can be a valuable asset that you can use for years to come.

Benefits of professional video production

Videos are everywhere, and there’s a good reason for that—they’re effective. Here are some key benefits:

• Powerful communication: Videos are more impactful and effective than text, allowing you to convey a lot of information.
• Versatility: They can be used across various social media platforms.
• 24/7 accessibility: Videos are available anytime, anywhere.
• Longevity: Company videos can often be used for many years.
• SEO advantages: Google loves videos, and having them on your site can boost your search rankings.

Considering these advantages, incorporating video production into your marketing strategy is definitely worth considering. Want to learn more? Read on!

Professional video production vs. smartphone filming

You might think, “I can just use my smartphone to shoot and edit a video.” While it’s true that some videos, like short, fun snippets for Instagram, don’t need to be perfect and can be easily done on your own, professional video production offers significant benefits.

When you need a high-quality representation of your products, services, or company, investing in professional video production is the way to go. It might not be the cheapest option, but it’s a worthwhile investment. A well-produced video has no expiration date and can be used for various purposes, such as trade shows, your website, or social media, for years to come. The timelessness of your video, of course, depends on its content.

Your video on social media

Today, videos can be shared on almost every platform, and it’s highly recommended. Look at Facebook, Instagram (including stories and reels), and LinkedIn. With the rise of TikTok, videos have become essential.

Why? Social media thrives on sharing emotions, and these are much easier to convey through moving images than text. Emotions make videos engaging. When you have a video production done, ensure it’s entertaining and shareable. The more people watch and share your video, the more traffic you’ll drive to your website.

Google loves videos

Another advantage of videos is that Google favors them. It can be challenging to stand out in Google search results, but videos help. Your chances of ranking higher increase if you have videos on your website, especially since YouTube is part of Google.

Once you have a great video production, make sure your SEO is on point. This includes having good titles, descriptions, and links to your website, products, or services.

Even Google has a visual preference!

Looking for a video production company?

Thinking, “I want a company video made”? We get it. It’s an essential part of your marketing strategy and offers numerous benefits. Just be sure to carefully consider your video’s message and purpose. A video production company can help with that.

SoMMedia is a full-service video production company that can assist with crafting your message and translating it into a compelling visual format. Our team knows exactly what it takes to create a great video. Feel free to contact us!