Blogpost Video

published 14-03-2024

Video trends 2024: Innovation in focus

The world around us is constantly changing, with new techniques, methods, and exciting ideas emerging all the time. The field of video production is no exception. Join us on a journey through these changes, and discover how you can leverage them to your advantage. Curious about the latest trends and how to apply them in your content marketing? Read on!

AI: Where creativity and efficiency meet

By now, everyone has heard of it and many are already using it—Artificial Intelligence, or AI. But did you know that AI is no longer a futuristic concept in the video world? In 2024, AI has become an indispensable tool for video production, seen as something you simply “do.” It has left a significant mark on various stages of the production process, making video creation easier and opening the door to a host of exciting possibilities.

AI is particularly useful for sparking inspiration for new video ideas. It helps creators develop online ads that seamlessly fit their video content. And as if that weren’t enough, AI can even generate scripts that perfectly match the vibe of a video. With AI’s versatility, the creative horizon expands infinitely, while the efficiency of the entire production process soars.

Silent video: A new era of visual storytelling

One of the exciting trends currently gaining traction in the video world? Videos without audio! It’s an intriguing development that shakes up the standard norms of video production. In a world where everyone is constantly on their mobile devices, anywhere and anytime, the demand for videos that don’t require audio is growing rapidly. Silent videos are on the rise, designed to convey information and tell stories without relying on sound.

These videos rely on powerful visual elements, such as moving text and strategically placed visual cues. And let’s not forget the importance of subtitles and captions! Especially in situations where sound isn’t convenient, silent videos offer a creative way to capture and hold the audience’s attention.

Conclusion

In 2024, these trends are set to reshape not only how we create videos but also how consumers engage with visual content. We are entering an era where technological innovations seamlessly blend with the art of visual storytelling, creating an incredibly exciting outlook for the future of video creation. Curious about how you can leverage these new trends? Contact us today!