Blogpost Video

published 14-03-2024

Create your own online “TV” Show with a little help!

The idea of producing your own online “TV” show might not be familiar to everyone yet, but it’s a rapidly growing trend with significant potential. This blog post aims to guide you through the world of creating engaging online shows for your business.

Before diving in, it’s important to note that while your show might not immediately hit primetime on major networks, its impact can still be substantial. The focus here is on a platform where you have control, most likely within your own organization.

Online “TV” Show: What, Why, and How?

An online “TV” show provides the opportunity to inform, engage, and entertain your audience. But where do you start? Here are a few key points to consider:

Concept

Choosing the right concept might seem straightforward, but it’s crucial to give it thorough thought. It might be tempting to opt for a concept that mirrors a traditional keynote presentation. While that could be interesting, we encourage you to avoid this trap and fully embrace the essence of a “TV” show.

Your concept should not only be engaging but also feature an appealing presenter and high “production value” (the overall look and feel). We challenge you to think creatively and push the boundaries to give your online “TV” show a surprising twist.

Examples:

The Vitality Show: Everything to make your work life more enjoyable and healthier!
Cook and CO: Cook together with different guests from the organization.
Wish Show: Employees always have wishes… make them come true!

Of course, you are also highly creative and might already have a unique angle in mind. Fantastic!

Which format

The next step is determining the format. Don’t let potential obstacles limit you. Consider how many people will be on your stage and what their specific roles will be. Decide whether you want to broadcast the show live or pre-record it.

Pay attention to the branding of your online “TV” show. The visual aspect is crucial. Think about the elements you want to cover and ensure that the presentation not only looks good but is also content-rich. This step lays the foundation for a successful execution of your online “TV” show.

Which location

Carefully choose a location that fits your chosen concept. For instance, a company cafeteria might not be suitable for the “Cook and Co” concept, but someone’s home might be perfect. Also, consider the possibility of creating a professional livestream from home. Creativity knows no bounds, so come up with something unique!

Which speakers

Finding speakers for an online “TV” show might seem challenging, but a well-thought-out concept can spark interest from many. Also, consider using a host or presenter to keep the conversation flowing and enhance the production value.

Which partners

Collaborating with reliable partners is crucial, especially for technical aspects like cameras, lighting, and sound. Leave the technical details to experts so you can focus on the content and script. Find a team experienced in this area and work together. Concentrate on the content and let the technical team handle the technicalities.

Which channels

While securing a spot on RTL4 might be a challenge, there are numerous online platforms available. Consider options like Microsoft Teams with features such as Townhall and live events, or explore specific online event platforms like “Your Online Event” for more possibilities.

Conclusion

Setting up your own online “TV” show requires planning and creativity, but the potential benefits for engaging your audience are immense. If you have more questions or need assistance, we’re here to help you create your own online “TV” show. Feel free to contact us for more information.