Blogpost Video

published 09-08-2023

How to create an impactful instructional video

You might be familiar with this scenario: you’re starting to work with a new process or system that’s quite difficult to understand. The thought of reading endless instruction manuals can be daunting. But why read a long text when you can watch a quick instructional video instead? Plus, visual information tends to stick better.

What is an instructional video?

You may be wondering, what exactly is an instructional video? Such a video helps viewers learn something new, whether it’s explaining a new project or demonstrating how a new system works.

The key to impactful instructional videos

A well-crafted instructional video can convey a lot of information. But how do you make an impactful instructional video? Here are some key points to help you create an effective instructional video:

• Clear objectives: What do you want to achieve with your instructional video? Do you want to inform, instruct, train, or inspire your viewers? Define clear objectives so you can measure whether the video is effective.
• Audience focused: Tailoring the video to your target audience enhances the message’s impact. Who are your viewers, and what are their preferences? These are crucial questions to consider before creating your instructional video.
• Engagement: Let’s face it, watching animations is often more engaging than a video with just text. Keep viewers engaged and interested by making the video concise, having an engaging script, and incorporating visual elements like graphs, figures, and animations.
• Clear and understandable communication: Clarity and understandability are key when creating an instructional video. Ensure that visuals and spoken instructions complement and reinforce each other for the best communication of the message.
• Ongoing pptimization: Continuously optimizing and improving turns an ordinary instructional video into a successful one. Use feedback and performance metrics, and experiment with different ideas to find out what works best for your audience.

Contact us

We understand the essential elements of a successful instructional video. With our expertise in video production and marketing, we know all the ins and outs of the trade, allowing us to help you create an impactful instructional video! Want to learn more? Contact us today.