Blogpost Livestream

published 16-05-2023

Livestream platform: For an optimal online experience!

Want to make a real impact with your communication? Consider a livestream. Whether you want to update your staff on the latest developments or inspire thousands of viewers with your newest product or service, livestreams can be utilized in countless ways for both employees and customers.

Which livestream platform or livestream software should you choose?

To livestream, you need a platform or software that allows you to broadcast your video live. This means viewers can see it in real time! But which livestream platform or livestream software should you choose? This depends on the purpose of your livestream. Possible options include Microsoft Teams, YouTube, and Your Online Event.

Considerations when choosing livestream tools

Before deciding on a platform for your livestream, consider the following factors:

• Interaction
  One of the most important aspects of hosting a livestream is ensuring interaction with your viewers. For instance, ask them to submit photos, ask questions, or participate in polls. This keeps your viewers engaged. Check if the platform supports interactive features.
• Watchlist
  This refers to knowing who is allowed to watch your livestream. How many viewers do you want at the same time? Do you want them to register and have a private livestream, or is it open to everyone? And do you want to know who watched afterward? Answer these questions before selecting a platform.
• Branding
  If your livestream is for employees or clients, it’s important that they recognize your company or organization. Choose a platform that is customizable so you can incorporate your branding and specific features into your livestream.

Interaction on your livestream platform

Since viewers are not physically present during a livestream, they have a shorter attention span. Therefore, ensure there are breaks so viewers can step away from their screens. Also, choose a user-friendly platform that isn’t too complicated to avoid losing viewers.

With the right platform, you can allow participants to engage interactively, keeping them involved. For example, ask viewers to submit photos or answer polls during the livestream. The presenter can then address questions directly and show photos live. Another option is to have viewers fill out a poll or create a word cloud. The platform Your Online Event offers these features.

Ready to go live?

There are also companies that can assist with livestreams. All you need to do is know what you want and prepare your stream. The company takes care of the rest! At SoMMedia, we specialize in livestreams. If you need help or want more information, feel free to contact us.