Blogpost Video

published 25-04-2023

Looking for the right candidates for your company? Create a recruitment video!

Struggling to find qualified candidates for your open positions? It’s not surprising. In today’s job market, standing out is increasingly challenging. Traditional recruitment methods are no longer enough. Let’s be honest—no one wants to read lengthy job descriptions anymore, right?

Want to catch attention and attract candidates in an engaging way? Turn your job vacancy into a visual experience with a recruitment video! It’s the perfect tool for the job.

What is a recruitment video?

Simply put, a recruitment video is a video designed to attract qualified candidates for your job openings. Think of it as a commercial for your company, but instead of focusing on the benefits of your products for consumers, you highlight what you offer potential employees. After watching the video, applicants should have answers to key questions:

What does the company do?
Who is the ideal candidate for this role?
What team will I be joining?
What are the benefits of working here?
Why should I work here rather than elsewhere?

A well-crafted video gives potential candidates a sense of whether they would fit in with your company and creates an emotional connection by showing who you are.

What should be included in a recruitment video?

If you’re unsure about what content to include in your recruitment video, refer to the checklist below:

Checklist:

Brief introduction of your company: Start with a brief overview of who you are.
Explain what the company and team do: Provide context about the company’s mission and the team’s role.
Office tour: Show the work environment and facilities.
Employee testimonials: Let current employees share their experiences.
Company culture and values: Highlight the company culture and core values.
Clear call to action: Explain how interested candidates can apply.

A successful video starts with a good brainstorming session. Gather your team, discuss what makes your company unique, and let their enthusiasm guide the content.

Examples of recruitment videos

To inspire you, here are some examples of recruitment videos from various companies:

Google: Google’s recruitment video is a great example of a video that hits all the right notes. It features employees from around the world sharing their experiences, giving potential candidates a clear idea of what it’s like to work at Google. Watch the video here.

Gemeente Geldrop-Mierlo: A local example is the video from the municipality of Geldrop-Mierlo. In this video, an employee showcases the work environment and facilities, giving potential candidates a detailed view of the workplace. Watch the video here.

Want to create an engaging recruitment video?

No matter the size of your organization, a compelling video can benefit any company. If you’re interested in creating a recruitment video like the one from Gemeente Geldrop-Mierlo, we’d be happy to help. We had the privilege of producing that video and can assist you in creating something equally impactful. Feel free to contact our recruitment video company—we’re here to help!